Musings on personal and enterprise technology (of potential interest to professional technoids and others)

Wednesday, July 11, 2007

Formula for Success in New product Development

QUOTED VIA:

Project Portfolio Management Today:
Product v. Project Portfolio
Demian Entrekin (Founder & CTO, Innotas) Posted 7/10/2007

"...As an example of some of the best practices they have surfaced, they urge what they call an "idea-to-launch process" which is driven by clear, meaningful gates from stage to stage.

Their use of research quantifies how these kinds of gate-driven processes pay off. Using studies by American Productivity & Quality Center (APQC), they have extrapolated how top performing organizations follow these kinds of portfolio techniques. In the words of the authors, these organizations "make the gates work."

In a primer called "Ten ways to make better portfolio and project selection decisions," the authors lay out concrete steps that can be taken to drive greater value from their project investments. In one example, they describe an effective approach called "incremental commitment." ....

PRIMARY SOURCE:

Stage Gate Articles, Research, Knowledge and Working Papers: "Formula for Success in New Product Development
Dr. Robert G. Cooper

Many businesses use the Stage-Gate® process to conceive, develop, and launch new products. As proficient companies have implemented, modified, adapted, and improved methodology, it has morphed into a faster, leaner, and more effective tool. The next generation process, or NexGen Stage-Gate® builds in seven principles of lean, rapid, and profitable new-product development to maximize productivity in product innovation."

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