Musings on personal and enterprise technology (of potential interest to professional technoids and others)

Tuesday, August 11, 2009

3 Reasons a CIO Should Care About Twitter —

Senior IT executives / CIO's can also benefit from Twitter, according to . The relevant observations excerpted below are a nice complement to my recent post Re: Should Project Managers Twitter? . So here are some of the potential business benefits of Twitter which (when balanced against the known Twitter security/privacy issues) can make sense for many organizations:

3 Reasons a CIO Should Care About Twitter — "...If all the buzz in the mass media isn’t enough to get you interested in Twitter, here are three solid business reasons why CIOs should devote some time to learning more:

1. Get Targeted Insights Faster - ... Some of the smartest people I meet haven’t devoted themselves to publishing or publicity that gets them a high Google ranking. But they are willing to share their experience and make themselves available for legitimate conversations.
Enter Twitter. Anyone can post their 140-character question, idea or comment on any topic. While the stream is uncensored and unfiltered, it is highly searchable. And because responses come in real time, it’s a channel that is particularly suited for time-sensitive information.

2. Participate in Social Media Innovation - ... the availability of Twitter’s API may present a direct opportunity for you and your company’s brand and products. Is there a way to utilize Twitter to support customer service (see @ComcastCares), promotions, order tracking, etc?

3. Expand Your Professional Network: ... as Twitter participation stabilizes will a valuable professional community emerge? There are some early signs that a viable CIO community exists on Twitter. At this point, I’ve identified over 70 CIOs across 20 industries. You can keep tabs on the growing community at . ..."

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