Senior IT executives / CIO's can also benefit from Twitter, according to CIOUpdate.com . The relevant observations excerpted below are a nice complement to my recent post Re: Should Project Managers Twitter? . So here are some of the potential business benefits of Twitter which (when balanced against the known Twitter security/privacy issues) can make sense for many organizations:
3 Reasons a CIO Should Care About Twitter — CIOUpdate.com: "...If all the buzz in the mass media isn’t enough to get you interested in Twitter, here are three solid business reasons why CIOs should devote some time to learning more:
1. Get Targeted Insights Faster - ... Some of the smartest people I meet haven’t devoted themselves to publishing or publicity that gets them a high Google ranking. But they are willing to share their experience and make themselves available for legitimate conversations.
Enter Twitter. Anyone can post their 140-character question, idea or comment on any topic. While the stream is uncensored and unfiltered, it is highly searchable. And because responses come in real time, it’s a channel that is particularly suited for time-sensitive information.
2. Participate in Social Media Innovation - ... the availability of Twitter’s API may present a direct opportunity for you and your company’s brand and products. Is there a way to utilize Twitter to support customer service (see @ComcastCares), promotions, order tracking, etc?
3. Expand Your Professional Network: ... as Twitter participation stabilizes will a valuable professional community emerge? There are some early signs that a viable CIO community exists on Twitter. At this point, I’ve identified over 70 CIOs across 20 industries. You can keep tabs on the growing community at http://www.ciodashboard.com/cio-twitter-dashboard . ..."
Musings on personal and enterprise technology (of potential interest to professional technoids and others)
Tuesday, August 11, 2009
3 Reasons a CIO Should Care About Twitter — CIOUpdate.com
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10:28 PM
Labels: collaboration, Knowledge-Management, Marketing, mobile-computing, privacy, security, Service-Management, Twitter, wireless, Workflow
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